Perspective: The Russia connectionDisinformation for Hire: How Russian PR Firms Plant Stories for Companies in U.K. News Outlets, Social Media

Published 30 September 2019

The staples of Russian misinformation campaigns—fake news and social media propaganda—are turning up in a new place: the private sector. Jeff John Roberts writes in Fortune that for a small fee, companies can pay Russian operatives to boost their image or smear their competitors, employing some of the same tactics used by the Kremlin to disrupt the 2016 U.S. presidential election. “The range of services offered by the Russian PR firms is startling,” “Not only do the firms deploy fake accounts on social networks like Facebook and LinkedIn, but they offer a service to plant news articles in English-language media outlets.”

The staples of Russian misinformation campaigns—fake news and social media propaganda—are turning up in a new place: the private sector. Jeff John Roberts writes in Fortune that for a small fee, companies can pay Russian operatives to boost their image or smear their competitors, employing some of the same tactics used by the Kremlin to disrupt the 2016 U.S. presidential election.

To prove it, a young cyber-security company in Massachusetts called Recorded Future created a fake U.K. company, then hired two Russian public relations firms to wage information warfare on the company’s behalf. One firm was tasked with promoting the company through the generation of seemingly legitimate news articles; another was ordered to tear down its reputation in the same manner.

“The firms successfully placed a total of four articles, including one that appeared in a newspaper that has been published for nearly a century, according to evidence that Recorded Future shared with Fortune. The disinformation campaigns can still be found online,” Roberts writes, adding:

The range of services offered by the Russian PR firms is startling. Not only do the firms deploy fake accounts on social networks like Facebook and LinkedIn, but they offer a service to plant news articles in English-language media outlets.

According to a rate card reviewed by Fortune, fees begin at $180 to plant an article on a website such as CheapAutoInsurance.com and rise to $600 to plant an article in a regional news publication like Northern Ireland’s Love Belfast. But it doesn’t stop there. Well-known, prestigious journalism outlets also feature on the list, with hefty prices to match:

  • Reuters: $8,360
  • Wallpaper*: $8,404
  • Mashable: $13,370
  • Financial Times: $49,440