OnScreen, ASP in LED signs distributions deal

Published 28 March 2006

Innovative LED sign maker raised more than $10 million a couple of weeks ago; it has just signed an important distribution deal

We wrote last week of Portland, Oregon-based OnScreen Technologies (OTCBB: ONSC) raising more than $10 million in second round funding. The company is an innovator in LED signage technology and solutions, and some of these solutions are helpful for emergency crews and first responders in setting up signs directing traffic, posting warnings, and more. The company’s products have many non-security applications, as evidenced by its distribution agreement with Atlantic Sales and Performance (ASP), a large independent retail food broker. The agreement allows ASP to begin selling OnScreen’s Living Window, a dynamic messaging sign, to grocery stores across the country. This contract comes after a series of Living Window field tests initiated by ASP earlier this year at major grocery chains, including Galaxy Food Centers and Honey’s Independent Grocery Association.

Living Window may be used to promote products or share information with customers. Stores can highlight community messages such as, “flu shots available at the pharmacy” or “visit the deli for widest selection of cheeses,” as well as “sign up for little league at the customer service desk.”