SafeData offers thirty-day trial of remote backup service

Taking continuity out for a spin. Choosing an electronic vaulting company, or remote backup service, got a little bit easier this week when Warwick, Rhode Island-based SafeData announced it is now offering a free thirty-day trial of its SafeData/DR (data recovery) system. With a business model aimed squarely at the small and midsize market, SafeData relies on Emeryville, California-based EVault’s online disk-to-disk backup and recovery technology, and then takes it a few steps further. To enhance speed without compromising security, SafeData/DR identifies and backs up only incremental changes; it also performs a disk-to-disk restore of the data to a standby server at SafeData’s two data centers, enabling clients to restore and recover their systems and data in ten hours or less.

Offering a thirty day trial may seem a bit strange, but it sounds to us like smart marketing. Fewer than ten percent of small and midsize businesses have crisis management, business recovery, and business resumption plans in place, and two out of five small and midsize businesses that suffer a disaster will go out of business within five years. IT managers are like anyone else — they like to feel the fruit before they buy a whole pound — and many have become wary of the inconsistency and varied quality of service in what seems to be what we call a Tom, Dick, and Harry market: anyone and everyone is in it. For many small companies, the choices can be overwhelming. Offering a trial is a good way for a company to show off its capabilities in a confident, forward-looking fashion, and to demonstrate to nervous IT managers that the low cost and ease of use justify the expenditure.

-read more in this company news release; company Web site