Experts say that the best way to assure the safety of financial and personal identifying information (PII) transmitted on the Internet, and prevent it from being lost, stolen, or misused, is to keep it private by not transmitting it to Web sites in the first place; Shop Shield allows consumers to engage in commercial transactions on the Web without giving these Web sites information such as e-mail addresses, passwords, usernames, phone numbers, billing addresses, credit card numbers, or other user payment information; Shop Shield even allows consumers to do business on the Web without giving out their names