TSA to permit advertising at airport security checkpoints
In exchange for providing plastic bins, companies will be allowed to place advertisements inside them; test run began in July at LAX; TSA to brief industry on 11 January
Here at HS Daily Wire, we pride ourselves on a strict separation between editorial and advertising content. That is why we feel completely comortable suggesting a branding venue other than our own: airport security checkpoints. The Transportation Security Administration has decided to launch a pilot program that will allow commercial advertising among the metal detectors at selected airports throughout the country.
Under the proped program, interested advertisers will team up with vendors to provide divesititure bins, divestiture and composure tables, and metal-free bin return carts. (“Divestiture bin” is just bureacratese for the plastic containers into which travelers place their coats and belongings for X-ray screening.) In exchange, advertisers will be permitted to place content on the bottom of the bins. An initial test of the program began at LAX in July. Interested companies should attend a TSA Industry Day on 11 January at its headquarters in Arlington, Virginia.
-read more in Benet Wilson’s Aviation Daily
