TRUTH DECAYFive Fact-Checking Tips from Disinformation Experts

By Kevin Casey

Published 4 April 2022

Saturday, 2 April, was the International Fact Checking Day. The European Digital Media Observatory is an EU-wide platform to combat disinformation while protecting the core value of freedom of expression.

The modern era of disinformation can be said to have begun in the 1980s. Operatives from the then Soviet Union concocted the lie that the AIDS epidemic sweeping the world at that time was created in a government laboratory in the US.

In a vast, worldwide operation involving field offices, agents and huge investments in newspapers, radio and even publishing a book, for years the KGB pushed the fake narrative to undermine the US and its allies. Known as Operation Infektion, the disinformation campaign was used to sow doubt and create social and political tensions all around the world.

Eventually, the story was repeated in 80 countries and translated into 30 languages until the Soviets admitted to making the whole thing up in 1987. Despite detailed admissions by senior Soviets, the rumor persists to this day, nearly 40 years later.

Spreads Like Wildfire
Nowadays, modern social networks provide immediate access to information from anywhere, wherever you are in the world.

While disinformation is nothing new, it spreads much faster now. Often it rides on a wave of emotion through personal social networks. Disinformation comes from a variety of sources, foreign and domestic. It is a complex phenomenon with impacts in the real world.

‘It’s only by understanding disinformation that you can tackle it,’ says Paula Gori, Secretary-General and Coordinator of the European Digital Media Observatory (EDMO).

EDMO is an independent EU-funded project whose aim is to bring together a wide range of factcheckers, researchers and stakeholders to combat disinformation.

EDMO is focused on the resilience of societies and looks at disinformation regardless of where it originates. It brings together a wide range of researchers and stakeholders in a consortium to understand disinformation and counter it.

‘We bring together people, weaving together facts and evidence,’ she said. ‘EDMO acts as a community builder that brings together the stakeholders ensuring a multidisciplinary approach.’

Not all disinformation narratives are fabricated and promoted by malicious actors. Sometimes, they start as a normal reaction to try to grasp complex situations. We know from research that emotions play a key role in the spread of disinformation, and this was confirmed again during the Covid-19 pandemic.

Gori recalls the early stages of the Covid-19 pandemic, people were scrolling through social network feeds with a sense of foreboding. ‘They were scared and were looking for information. The fact that the virus was new to the scientific community made it even easier to spread disinformation,’ she said.