Conspiracy theory“Deprogramming” QAnon Followers Ignores Free Will and Why They Adopted the Beliefs in the First Place

By Paul Thomas

Published 16 April 2021

Recent calls to deprogram QAnon conspiracy followers are steeped in discredited notions about brainwashing. As popularly imagined, brainwashing is a coercive procedure that programs new long-term personality changes. Deprogramming, also coercive, is thought to undo brainwashing. Such deprogramming conversations do little to help us understand why people adopt QAnon beliefs. A deprogramming discourse fails to understand religious recruitment and conversion and excuses those spreading QAnon beliefs from accountability.

Recent calls to deprogram QAnon conspiracy followers are steeped in discredited notions about brainwashing. As popularly imagined, brainwashing is a coercive procedure that programs new long-term personality changes. Deprogramming, also coercive, is thought to undo brainwashing.

As a professor of religious studies who has written and taught about alternative religious movements, I believe such deprogramming conversations do little to help us understand why people adopt QAnon beliefs. A deprogramming discourse fails to understand religious recruitment and conversion and excuses those spreading QAnon beliefs from accountability.

A Brief Brainwashing History
Deprogramming, a method thought to reverse extreme psychological manipulation, can’t be understood apart from the concept of brainwashing.

The modern concept of brainwashing has its origin in Chinese experiments with American prisoners of war during the Korean War. Coercive physical and psychological methods were employed in an attempt to plant Communist beliefs in the minds of American POWs. To determine whether brainwashing was possible, the CIA then launched its own secret mind-control program in the 1950s called MK-ULTRA.

By the late 1950s researchers were already casting doubt on brainwashing theory. The anti-American behavior of captured Americans was best explained by temporary compliance owing to torture. This is akin to false confessions made under extreme duress.

Still, books like “The Manchurian Candidate,” released in 1959, and “A Clockwork Orange,” released in 1962 – both of which were turned into movies and heavily featured themes of brainwashing – reinforced the concept in popular culture. To this day, the language of brainwashing and deprogramming is applied to groups holding controversial beliefs – from fundamentalist Mormons to passionate Trump supporters.

In the 1970s and 1980s, brainwashing was used to explain why people would join new religious movements like Jim Jones’ Peoples Temple or the Unification Church.

Seeking guardianship of adult children in these groups, parents cited the belief that members were brainwashed to justify court-ordered conservatorship. With guardianship orders in hand, they sought help from cult deprogrammers like Ted Patrick. Deprogrammers were notorious for kidnapping, isolating and harassing adults in an effort to reverse perceived cult brainwashing.

For a time, U.S. courts accepted brainwashing testimony despite the pseudo-scientific nature of the theory. It turns out that research on coercive conversion failed to support brainwashing theory. Several professional organizations, including the American Psychological Association, have filed legal briefs against brainwashing testimony. Others argued that deprogramming practices violated civil rights.