Breakthrough Alert Messaging for a Mobile Public

Current Communication Solutions
Having a robust emergency alerting system to aid wildfire response in the WUI is essential to S&T’s mission of securing the nation. When incident commanders, emergency managers, alerting authorities, and public safety officials need to disseminate life-saving evacuation information to the public, they need to do it quickly, and in the most effective way possible.

For more than 10 years, FEMA has used its Integrated Public Alert and Warning System (IPAWS) to send authenticated and valid emergency notifications to the public through mobile phones via Wireless Emergency Alerts (WEA). These alerts can inform the public about wildfires, natural or manmade incidents, law enforcement actions, severe weather, and even individuals at risk—like during Amber or Silver Alerts. Similar information is also transmitted over radio and television via the Emergency Alert System (EAS). “IPAWS enables relevant and timely delivery of emergency information to inform the public of potential threats to their safety and protective actions to take in response to that threat,” IPAWS Director Antwane Johnson said.

IPAWS and EAS have been the gold standard since deployment, but today’s responders need new and forward-thinking solutions that can account for issues in the growing WUI landscape, and elsewhere. To accomplish this, they need a unified solution that can bridge the gap between time-sensitive, life-saving information and the modern, mobile navigation-reliant public.

Tragedy in Paradise
A tragic example of the danger in the WUI is the 2018 wildfire known as the “Camp Fire.” It was the deadliest and most expensive fire in California history. Widely known as the fire that ripped through the small town of Paradise, it left devastation in its wake. For those in the path of the rapidly moving blaze, they faced chaos and confusion. Unfortunately, technology capable of delivering time-sensitive, detailed, geolocational evacuation information to the public, in their vehicles or via their mobile devices, did not yet exist.

To help safeguard the future, S&T is committed to providing people with critical information so they can effectively use it to protect themselves and their loved ones. Building the next generation of WUI alert technology is vitally important because it can save lives.

Speicher explains, “As of now, you might get a WEA alert on your phone, indicating there is a wildfire in the area, and that’s great. But then it’s incumbent upon you to figure out where to go. What do you do with that alert information if you’re in your car? Do I turn here? Do I turn there? Do I turn around? What are the prevailing winds and where is the dry brush that will burn fastest? Which way is the fire headed and how do I get out of harm’s way? That’s the solution we are ultimately trying to provide in the future with the WUI Integration Model.’’

It is a multi-phase endeavor, so S&T and its partners first aimed to expand the delivery of emergency alerts beyond WEA and EAS. They needed to reach people on mobile apps and in their vehicles, and then integrate it with pre-existing mapping and navigation applications. That meant focusing on the development of new methods, and new information sources for delivering emergency warnings.  

A New Approach
The novel approach they decided upon was to use FEMA’s IPAWS Open Platform for Emergency Networks (OPEN). It is a vendor agnostic third-party interface that supports the IPAWS emergency messaging information feed.

“Understanding that most people are relying more and more on mapping from their cell phones and from their vehicle’s infotainment console, we thought, ‘What if we can build a solution that integrates IPAWS-OPEN with digital navigation apps?’ So that’s what we did,” Speicher said.

The plan to connect IPAWS-OPEN with new technology solutions providers that can enhance the reach of the IPAWS-OPEN system, is a game-changer. For this approach to be successful, S&T is leveraging its relationship-building power to bring IPAWS, private sector solutions providers, and state and local emergency managers together to develop capabilities and establish the proper flow of data. 

This is cutting edge stuff, so to bridge the technology gap, S&T and Corner Alliance also partnered with HAAS Alert, a company S&T has worked with in the past to develop responder solutions. HAAS also has pre-existing partnerships with Stellantis (a multinational automaker) and Waze (a mapping application for mobile devices). Through those partnerships, HAAS has experience pushing data directly to infotainment consoles and mobile mapping apps. In the future, the team is looking to develop the additional mapping and navigation capabilities to provide the routing information that the public can use to avoid hazards, like wildfires.

New Alerts for Man and Machine
This new medium of communication means that a new type of alert must be created, one that local alerting authorities will craft based on community needs and responsiveness. “Behavioral science goes into that part of the equation,” said Speicher. “They will need to create a standardized messaging format that people receiving the alert can immediately become familiar with and respond to appropriately.”

It wasn’t just that humans needed to understand the messages, either. The systems in many vehicles were not designed for these messages. Further elaborating on the complexities and importance of it, Speicher added, “The way we all get streaming digital music, GPS data, or other information to our car’s infotainment systems is currently like the ‘Wild West’. It’s not standardized. Each system is different. And what we’re doing is not about building an app for people to download. It’s about pushing critical public safety alerts into each vehicle’s preexisting ecosystem. If the car is near a potential hazard, we want to inform you, protect you, and lead you to safety.”

Time for the Demonstration
To prove the hypothesis that the technical capabilities now currently exist to integrate IPAWS-OPEN with the new navigational technologies, the team designed a proof-of-concept demonstration. For the demo, FEMA utilized its internal IPAWS test environment. Since they were operating on FEMA’s private network, when HAAS and the Fairfax OEM connected to it and initiated the simulated yet realistic looking warnings, they were not at risk of inadvertently alerting or confusing the public.

The scenario the team created for the first WUI Integration Model demo used a fictitious county wildfire as the test incident example. With Fairfax OEM serving as the alert originator, the demo was run from their emergency operations center. It involved multiple vehicles in multiple locations that received alert messages when they crossed into specific geographic zones. 

Once everything was in place and the team members drove to their pre-determined locations, it was time to begin the test. A field controller called Fairfax OEM to notify them of the fictitious fire incident. OEM then drafted the alert which was sent out from Fairfax OEM to the FEMA IPAWS test environment. From there, HAAS picked up the alert from the IPAWS-OPEN feed, processed the alert, and redistributed it to Waze, and the infotainment consoles in the Stellantis vehicles.

Speicher described the demonstration saying, “The app designated a brushfire being present in Vannoy Park, a wooded area in Fairfax County, Virginia, about 25 miles west of Washington, DC. The alert area had a one-mile radius. Each of the drivers in the test received the message over their infotainment consoles (and on their cell phones) when they entered the designated alert area. At that point, the drivers were able to see the fire zone on their maps and they could then avoid it or exit that hazardous area. This phase of the testing was a big success.”

Advanced Comms in the Wildland Urban Interface
With no such solution existing today, S&T worked with multiple partners across the public and private sectors to achieve its goal. The successful WUI Integration Model demonstration proved the hypothesis that an increasingly mobile and digitally-oriented public can be reached with potentially life-saving alerts by leveraging existing technologies like FEMA’s IPAWS and widely-used commercial digital platforms.

The demo was a great first step and “Future alerting technology developers are encouraged to adapt their technologies to promote a ubiquitous alerting ecosystem. Specifically, we’re looking for one that will advance public safety officials’ ability to extend alert and warning capabilities into underserved areas. Additionally, we want to ensure that all people, including those within the access and functional needs community, as well as non-English speakers, have equal access to emergency information,” FEMA’s Johnson adds.

While appreciating the present, Speicher also has his eyes on the future, “The test proved its value. We created a new pathway to help people get directions in real-time and assist them getting out of the way of danger. Now we need to build relationships with other infotainment providers, see what hurdles present themselves, and then overcome those challenges.”

The team is currently evaluating potential sites for another, more complex test demo in the future.