The Russia connectionThe “European Approach” to fighting disinformation: Lessons for the United States

By Bradley Hanlon

Published 30 April 2018

The European Commission published a communication on 26 April to the European Council and Parliament outlining the “European Approach” to combatting disinformation. The report provides an important opportunity for reflection across the transatlantic space, as the United States seeks to inoculate its democracy from ongoing hostile foreign interference activities. Takeaways from the “European Approach” to fighting disinformation can help U.S. policymakers develop more targeted policy measures, and identify potential shortcomings in the U.S. response.

The European Commission published a communication on 26 April to the European Council and Parliament outlining the “European Approach” to combatting disinformation. The Commission’s report was the result of a several month process including consultations with citizens, stakeholders, and experts. The document focuses on four key principles: improving transparency in the way information is produced or sponsored, promoting diversity of information, fostering credible information, and fashioning inclusive solutions to disinformation. The Commission specifically calls for a broad, unified effort involving “cooperation of public authorities, online platforms, advertisers, trusted flaggers, journalists, and media groups.” The communication also explicitly identifies Russian disinformation campaigns as a driver behind the EU’s developing policy response.

The report provides an important opportunity for reflection across the transatlantic space, as the United States seeks to inoculate its democracy from ongoing hostile foreign interference activities. Takeaways from the “European Approach” to fighting disinformation can help U.S. policymakers develop more targeted policy measures, and identify potential shortcomings in the U.S. response.

Several aspects of the European Commission’s report provide valuable examples for the United States to pursue, develop, and expand upon. First, the European Commission appropriately identifies the need for a unified, multi-stakeholder response to disinformation, including participation from governments, civil society, and the private sector. Recognizing the need for cooperation and buy-in from these sectors is essential, as each has a unique role to play in ensuring accountability, high journalistic standards, and responsible media consumption in the contemporary information space.

Second, the “European Approach” embraces long-term, forward-looking measures to protect democracies against foreign interference. Ideas like embracing developing technology (such as blockchain and AI) to help verify information and developing media literacy and digital competency education programs, present innovative and sustainable methods to build long-term societal resilience to disinformation.

Third, the European Commission’s report offers prescient insight into the underlying issues driving the rise of disinformation, namely instability as a result of rapid societal change. The combination of an increasingly decentralized, profit-driven media environment, along with a growing anxiety over “economic insecurity, rising extremism, and cultural shifts,” have led to the formation of exploitable fissures within Western societies. Defending against the potential exploitation of these divisions will require Western citizens to embrace the preservation of