PerspectiveAlphabet-owned jigsaw bought a Russian troll campaign as an experiment

Published 14 June 2019

For more than two years, the notion of social media disinformation campaigns has conjured up images of Russia’s Internet Research Agency, an entire company housed on multiple floors of a corporate building in St. Petersburg, concocting propaganda at the Kremlin’s bidding. But a targeted troll campaign today can come much cheaper—as little as $250, says Andrew Gully, a research manager at Alphabet subsidiary Jigsaw. He knows because that’s the price Jigsaw paid for one last year. Andy Greenberg writes in Wired that as part of research into state-sponsored disinformation that it undertook in the spring of 2018, Jigsaw set out to test just how easily and cheaply social media disinformation campaigns, or “influence operations,” could be bought in the shadier corners of the Russian-speaking web. In March 2018, after negotiating with several underground disinformation vendors, Jigsaw analysts went so far as to hire one to carry out an actual disinformation operation, assigning the paid troll service to attack a political activism website Jigsaw had itself created as a target.