Incitement to violence is rarely explicit – here are some techniques people use to breed hate

Alleged past wrongdoings of the outgroup against the ingroup are used to position the outgroup as a threat. In cases of ongoing conflict between groups, such as between Israelis and Palestinians, there may well be examples of past wrongs on both sides. Effective dangerous speech omits, minimizes or justifies past wrongs by the ingroup members, while exacerbating past wrongs of the outgroup.

Competitive victimhood” is used to portray the ingroup as the “real” victim – especially if ingroup “innocents” like women and children have been harmed by the outgroup. Sometimes past acts of the outgroups are fabricated and used as scapegoats for the ingroup’s past misfortunes. For instance, Hitler blamed the Jews for Germany losing World War I.

A particularly dangerous fabrication is when outgroups are accused of plotting against the ingroup the very deeds the ingroup is planning, if not actually committing, against the outgroup. Researchers coined the term “accusations in a mirror” after this strategy was explicitly described in a Hutu propaganda handbook following the Rwandan genocide.

Disengaging One’s Moral Compass
Effective dangerous speech gets people to overcome internal resistance to inflicting harm.

This can be accomplished by making it seem like no other options remain to defend the ingroup from the threat presented by the outgroup. Less extreme options are dismissed as exhausted or ineffective. The outgroup can’t be “saved.”

Simultaneously, speakers deploy “euphemistic labeling” to provide more palatable terms for violence, like “cleansing” or “defense” instead of “murder.” Or they may use “virtue-talk” to play up honor in fighting – and dishonor in not. After directing his followers to kill their children and themselves, cult leader Jim Jones called it “an act of revolutionary suicide protesting the conditions of an inhumane world.”

Sometimes, the ingroup suffers from an illusion of invulnerability and does not even consider the possibility of negative consequences from their actions, because they are so confident in the righteousness of their group and cause. If thought is given to life post-violence, it is portrayed as only good for the ingroup.

By contrast, if the outgroup is allowed to remain, obtain control or enact their alleged devious plans, the future looks grim; it will mean the destruction of everything the ingroup holds dear, if not the end of the ingroup itself.

These are just some of the hallmarks of dangerous speech identified through decades of research by historians and social scientists studying genocide, cults, intergroup conflict and propaganda. It is not an exhaustive list. Nor do all these elements need to be present for a speech to promote harm. There is also no guarantee the presence of these factors definitely leads to harm – just as there is no guarantee that smoking leads to cancer, though it certainly increases the risk.

The persuasiveness of a speech also depends on other variables, like the charisma of the speaker, the receptivity of the audience, the medium by which the message is delivered and the context in which the message is being received.

However, the elements described above are warning signs a speech is intended to promote and justify inflicting harm. People can resist calls to violence by recognizing these themes. Prevention is possible.

H. Colleen Sinclair is Associate Professor of Social Psychology, Mississippi State University. This article is published courtesy of The Conversation.