Jan. 6 Was an Example of Networked Incitement − a Media and Disinformation Expert Explains the Danger of Political Violence Orchestrated Over Social Media

The insurrectionists had the advantage of betting on mainstream media coverage for Jan. 6, so they focused on gathering resources and coordinating attendance. As a result, Trump’s supporters did not need to expend much effort to bring attention to the event and, instead, concentrated on organizing ride-shares and splitting hotel costs. As in prior social movements, the networking capacity of social media proved to be an important conduit to bring strangers together for the occasion. What the insurrectionists failed to do was convince key stakeholders, such as mainstream media, Vice President Mike Pence and the U.S. Capitol Police, to join their fight.

Networked incitement is different from the legalistic understanding of incitement, where an inflammatory statement immediately precedes unlawful acts or creates a dangerous situation. The call to action for Jan. 6 came from the president himself in a series of social media posts enticing supporters to come to D.C. for a “wild” time.

Tweets like these from a prominent figure became social media’s equivalent of shouting fire in a crowded theater.

Mobilizing for Violence
My colleagues and I sought data to better understand what motivated everyday folks to storm the Capitol that day under great personal risk. Using the method of qualitative content analysis, we assembled 469 charging and sentencing documents for 417 defendants and coded them for the stated reasons for attending the event. We chose these court documents because they represented the fullest narrative accounts available. The purpose of these documents was to explain the rationales and mental states of the accused, while also offering a defense or explanation for their actions.

We analyzed the documents, looking at the multiple motivations for the insurrectionist mobilization. Overwhelmingly, insurrectionists said they were motivated by a desire to support Trump, which was equally split with a rationale to stop a rigged election. In sum, we concluded that disinformation mobilizes and incites political violence under specific conditions, such as a popular public figure calling for help.

For example, the court documents also directly reference social media posts of the accused. On Dec. 22, 2020, Kelly Meggs, an Oath Keeper who was later convicted of seditious conspiracy and sentenced to 12 years in prison, wrote on Facebook: “Trump said It’s gonna be wild!!!!!!! It’s gonna be wild!!!!!!! He wants us to make it WILD that’s what he’s saying. He called us all to the Capitol and wants us to make it wild!!! Sir Yes Sir!!! Gentlemen we are heading to DC pack your shit!!”

The reference to “it’s gonna be wild” was a rejoinder to the now infamous tweet Trump sent after a reportedly difficult six-hour meeting the president had with staff about how to proceed with the fraud inquiry and undo the election results. Oath Keeper Meggs’ tweet illustrates that even before Jan. 6, militia groups were looking for signs from Trump about how to proceed. An investigation by NPR also illustrated how Trump’s messages emboldened participants and ignited the events of that day.

A Dark Future
No sitting president before Trump had exploited the capacity of social media to directly reach citizens to command specific actions.

The use of social media for networked incitement foreshadows a dark future for democracies. Rulers could well come to power by manipulating mass social movements via social media, directing a movement’s members to serve as the leaders’ shock troops, online and off.

Clear regulations preventing the malicious weaponization of social media by politicians who use disinformation to incite violence is one way to keep that future at bay.

Joan Donovan is Assistant Professor of Journalism and Emerging Media Studies, Boston University. This articlei s published courtesy of The Conversation.