CONSPIRACY THEORYAnti-Vaccine Conspiracies Fuel Divisive Political Discourse

Published 5 March 2024

Heightened use of social media during the coronavirus pandemic brought with it an unprecedented surge in the spread of misinformation. Of particular significance were conspiracy theories surrounding the virus and vaccines made to combat it. New analysis shows conspiracy theories gain political weight due to social media.

Heightened use of social media during the coronavirus pandemic brought with it an unprecedented surge in the spread of misinformation. Of particular significance were conspiracy theories surrounding the virus and vaccines made to combat it. Though conspiracy theories about vaccines are not a new phenomenon, this was the first time they were observed becoming elevated to the level of national political discourse. A new study led by researchers from the University of Tokyo shows that online political engagement, conspiracy theories and spirituality played crucial roles in shaping the anti-vaccine beliefs of different groups.

The pandemic was a world-changing event that will likely be studied from many different perspectives for a long time to come. Researchers around the world explore the impacts it had on people, institutions, health, and even the environment. Professor Fujio Toriumi from the University of Tokyo’s Department of Systems Innovation studies how public opinion forms by analyzing communications data such as news media or social networking. His group examined the phenomena of anti-vaccination conspiracy theories, focusing on Japanese Twitter records, and drew some conclusions about the impacts and causes of such beliefs.

“During the COVID-19 pandemic, there was a rise in anti-vaccine sentiments on social media, and our study aimed to understand the triggers that led individuals to adopt anti-vaccine attitudes,” said Toriumi. “We found anti-vaccination conspiracy theorists, so-called anti-vaxxers, exhibited stronger political engagement compared to vaccine supporters. Although some Japanese users express right-wing tendencies, a majority lean toward more left-wing ideologies, in contrast to what was observed in the West.”

Long-term anti-vaxxers showed strong political engagement, often aligning with liberal parties; however, those brought into the fold of anti-vaxxers due to the pandemic exhibited weaker political interest overall, but there were strong and frequent occurrences of terms related to conspiracy theories and spirituality in their Twitter profile descriptions. While the study doesn’t establish causation, it highlights the potential role of conspiracy theories and spirituality as gateways leading individuals to support more divisive politicians and political parties.

“Spirituality, naturalism, alternative health practices and anti-vaccine sentiments all have something in common: their indifference or even disdain for scientific evidence,” said Toriumi. “Individuals interested in these topics tend to pick what scientific facts suit their opinions. Also, they exhibit strong resistance to the incorporation of artificial substances into their bodies under the guise of naturalism. It is believed that these similarities serve as gateways to anti-vaccine conspiracy theories.”