InRob Tech leverages military technology in civilian markets

During the cold war they used to call this the “spillover effect” — that is, technologies developed for defense purposes which find their way to profitable applications in civilian markets. We have been using this term in these pages to describe a similar trend with homeland security technologies. Here is yet another example. Yavne, Israel-based InRob yesterday said it was pursuing a strategy to leverage its advanced technology for military wireless and remote control systems to civilian applications. Voilà. This new strategy should combine with the company’s already strong presence in the military and homeland security markets to grow revenues and profitability in the coming years. The first example of this strategy was the development of a new hot water heating control unit. This product was developed for Chromagen a solar energy company with sales in more than thirty-five countries. The new heating control unit uses an advanced remote control system developed by InRob that can be programmed to provide specific quantities of hot water at specified times of the day. Ben Tsur Joseph, CEO of InRob Tech, explains:

We have accumulated a wealth of experience and expertise in advanced remote-control technology for military applications. While the military and Homeland security remain our key markets, we have set a strategic goal for the company to leverage these technologies to high-growth civilian markets. We are pleased with the results of our new project in the civilian market. This has encouraged us to pursue further opportunities to apply our advanced wireless and remote control systems to other civilian applications. We look forward to updating our shareholders on future successes with this strategy.

Other companies should take a page out of InRob Tech’s book.