CellMax moves into the Latin American market

More good news for Tel Aviv-based CellMax Systems in its efforts to conquer the biometrics for call centers market. We recently reported that the company had secured $2 Million in Round B funding from U.S.-based CellMax Vision, and that the investors were particularly charmed by estimates that the worldwide market for offshore contact center services is growing at a rapid 13.4 percent clip. This in turn followed a Frost & Sullivan study noting the increased use of automated technologies that employ voice biometrics as a major trend in the call center industry. Now some results: the company announced this month that it has signed a distribution deal with Panama City-based Multitek to supply CellMax Systems’ identification and verification technology to call centers in Latin America.

Multitek will serve as both the local integrator and regional distributor for CellMax Systems’ technology for call/contact centers, with an exclusive license in the Panamanian market, and non-exclusive activity in the neighboring markets of Costa Rica and Colombia. “We’re looking forward to making this solution commonplace in the Latin American contact center space