Extremism & social mediaParler Is Bringing Together Mainstream Conservatives, Anti-Semites and White Supremacists as the Social Media Platform Attracts Millions of Trump Supporters
Since the 2020 U.S. presidential election, Parler has caught on among right-wing politicians and “influencers” – people with large online followings – as a social media platform where they can share and promote ideas without worrying about the company blocking or flagging their posts for being dangerous or misleading. However, the website has become a haven for far-right extremists and conspiracy theorists who are now interacting with the mainstream conservatives flocking to the platform.
Since the 2020 U.S. presidential election, Parler has caught on among right-wing politicians and “influencers” – people with large online followings – as a social media platform where they can share and promote ideas without worrying about the company blocking or flagging their posts for being dangerous or misleading. However, the website has become a haven for far-right extremists and conspiracy theorists who are now interacting with the mainstream conservatives flocking to the platform.
As the three highest-profile social media companies – YouTube, Facebook and Twitter – continue to take action to mitigate the spread of extremism and disinformation, Parler has welcomed the ensuing exodus of right-wing users. It has exploded in popularity, doubling its members to 10 million during the month of November – although it is still dwarfed by Twitter’s roughly 330 million monthly active users.
With its newfound success, the site is contributing to the widening gap between the different perceptions of reality held by the polarized public. On mainstream social media, Joe Biden and Kamala Harris won the presidential election, and theories alleging crimes by the Biden campaign and Democrats are flagged as misinformation. On Parler, Donald Trump won in a landslide, only to have his victory stolen by a wide-ranging alliance of evildoers, including Democrats and the so-called “deep state.”
While it’s too early to tell if Parler is here to stay, it has already achieved a reputation and level of engagement that has overtaken other alternative platforms. But along with its success comes the reality that extremist movements like QAnon and the Boogalooers have thrived in the platform’s unregulated chaos.
Parler’s Origins
Parler was launched in 2018 and found its place as another niche platform catering to right-wing users who ran afoul of content moderation on Facebook, Twitter and YouTube. Its user base remained small – fewer than 1 million users – until early 2020.
Other primarily right-wing platforms, especially Gab, had housed fringe and violent ideologues and groups for much longer than Parler. These included violent far-right militias and the mass shooter Robert Bowers.
Parler, in contrast, gained a reputation for catering to mainstream conservatives thanks to a handful of high-profile early adopters like Brad Parscale, Candace Owens and Sen. Mike Lee. As a result, in 2020 when Twitter began labeling misleading Trump tweets about possible fraud in absentee and mail-in voting, politicians like Ted Cruz embraced Parler as the next bastion for conservative speech.
