TRUTH DECAYAs Facebook Abandons Fact-Checking, It’s Also Offering Bonuses for Viral Content
Meta decided to stop working with U.S. fact-checkers at the same time as it’s revamping a program to pay bonuses to creators with high engagement numbers, potentially pouring accelerant on the kind of false posts the company once policed.
Hours after Donald Trump was sworn in as president, users spread a false claim on Facebook that Immigration and Customs Enforcement was paying a bounty for reports of undocumented people.
“BREAKING — ICE is allegedly offering $750 per illegal immigrant that you turn in through their tip form,” read a post on a page called NO Filter Seeking Truth, adding, “Cash in folks.”
Check Your Fact, Reuters and other fact-checkers debunked the claim, and Facebook added labels to posts warning that they contained false information or missing context. ICE has a tip line but said it does not offer cash bounties.
This spring, Meta plans to stop working with fact-checkers in the U.S. to label false or misleading content, the company said on Jan. 7. And if a post like the one about ICE goes viral, the pages that spread it could earn a cash bonus.
Meta CEO Mark Zuckerberg also said in January that the company was removing or dialing back automated systems that reduce the spread of false information. At the same time, Meta is revamping a program that has paid bonuses to creators for content based on views and engagement, potentially pouring accelerant on the kind of false posts it once policed. The new Facebook Content Monetization program is currently invite-only, but Meta plans to make it widely available this year.
The upshot: a likely resurgence of incendiary false stories on Facebook, some of them funded by Meta, according to former professional Facebook hoaxsters and a former Meta data scientist who worked on trust and safety.
ProPublica identified 95 Facebook pages that regularly post made-up headlines designed to draw engagement — and, often, stoke political divisions. The pages, most of which are managed by people overseas, have a total of more than 7.7 million followers.
After a review, Meta said it had removed 81 pages for being managed by fake accounts or misrepresenting themselves as American while posting about politics and social issues. Tracy Clayton, a Meta spokesperson, declined to respond to specific questions, including whether any of the pages were eligible for or enrolled in the company’s viral content payout program.
The pages collected by ProPublica offer a sample of those that could be poised to cash in.
