Predicting turmoilThe Storywrangler: Exploring Social Media Messages for Signs of Coming Turmoil

Published 19 July 2021

Scientists have invented an instrument to peer deeply into the billions and billions of posts made on Twitter since 2008, and have begun to uncover the vast galaxy of stories that they contain looking for patterns which would help predict political and financial turmoil.

For thousands of years, people looked into the night sky with their naked eyes — and told stories about the few visible stars. Then we invented telescopes. In 1840, the philosopher Thomas Carlyle claimed that “the history of the world is but the biography of great men.” Then we started posting on Twitter.

Now scientists have invented an instrument to peer deeply into the billions and billions of posts made on Twitter since 2008 — and have begun to uncover the vast galaxy of stories that they contain.

“We call it the Storywrangler,” says Thayer Alshaabi, a doctoral student at the University of Vermont who co-led the new research. “It’s like a telescope to look — in real time — at all this data that people share on social media. We hope people will use it themselves, in the same way you might look up at the stars and ask your own questions.”

The new tool can give an unprecedented, minute-by-minute view of popularity, from rising political movements to box office flops; from the staggering success of K-pop to signals of emerging new diseases.

The story of the Storywrangler — a curation and analysis of over 150 billion tweets—and some of its key findings were published on July 16 in the journal Science Advances.

Expressions of the Many
The team of eight scientists who invented Storywrangler — from the University of Vermont, Charles River Analytics, and MassMutual Data Science — gather about ten percent of all the tweets made every day, around the globe. For each day, they break these tweets into single bits, as well as pairs and triplets, generating frequencies from more than a trillion words, hashtags, handles, symbols and emoji, like “Super Bowl,” “Black Lives Matter,” “gravitational waves,” “#metoo,” “coronavirus,” and “keto diet.”

“This is the first visualization tool that allows you to look at one-, two-, and three-word phrases, across 150 different languages, from the inception of Twitter to the present,” says Jane Adams, a co-author on the new study who recently finished a three-year position as a data-visualization artist-in-residence at UVM’s Complex Systems Center.