Attensity shows data analyzer based on the company's broader approach to unstructured data analysis
Attensity applies its broad approach to unstructured data analysis to the analysis of customers’ preferences and wishes; the company’s solutions are helpful to intelligence and law enforcement organizations in connecting the dots gleaned from vast amounts of information
The term vox populi has been infused with new meaning. Palo Alto, California-based Attensity Group, a specialist in unstructured data analysis, last week it unveiled Attensity Analyze for VoC Community Advantage. It is the newest product offering in Attensity’s Voice of the Customer (VoC) application suite for finding and mining what the company calls “the collective wisdom” in customer conversations in e-mails, Web forums, surveys, CRM notes, and other sources. Attensity’s VoC solutions convert the text of first-person customer feedback into actionable First Person Intelligence with native dashboarding capabilities that reveal sentiments and trends.
Attensity Analyze for VOC Community Advantage is a hosted solution designed to help companies, government organizations, and community partners better leverage the deep insight available in customer communities.
“We are proud to add an easy-to-use and access offering to customers that enables organizations to analyze their customer discussions in Web community forums,” said Catherine van Zuylen, Attensity’s vice president of product marketing. “Our customers, including Whirlpool, Overstock.com and Travelocity, derive value every day from their use of Attensity solutions to analyze and act on customer discussions in web communities.”
One of the more significant trends in social media has been the advent of the Web-based customer community, in which groups of like-minded individuals focus around a brand or a set of product and services and come together and interact online. These customer communities can often be a rich source of information for new product suggestions, an early warning system for product issues, and a goldmine of service-oriented tips and tricks.
Using Attensity’s Dynamic Text Profiling, Attensity Analyze for VOC automatically mines and “reads” customer communities and other content (social media, surveys, CRM records, etc) to provide visibility into this information. Unlike other products which basically just automate searches, Attensity Analyze for VOC is the only Voice of the Customer solution that starts with the data itself — profiling and “reading” both third-party and company-sponsored customer communities and other content to enable executives, customer relationship analysts and call center managers to more clearly see emerging customer issues and trends, and better optimize call center and marketing activities. By starting with the text, Attensity is able to achieve levels of precision and recall that are not available with any other solution on the market today.
For example, a retailer can not only see that their customers are unhappy or happy, but will gain insight into details about why they are unhappy or happy
